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Around the Anvil (General) « Laboratory Lingo | Industry Forge
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Client: Perry Homes

“Perry Homes is dedicated to delivering a quality product to our customers. In choosing Industry Forge for our web development, we felt they shared the same goal. In the end, our new website was professionally developed and delivered to our satisfaction in the manner we envisioned.”

– Bill Perry Jr., Vice President & General Counsel, Perry Homes, Inc.

Around the Anvil (General)


Wednesday, December 6th, 2017

BitBuild is a seasoned software development and team augmentation solution providing services to clients worldwide. BitBuild is a natural outgrowth from the creative folks behind Accelerator Marketing.

Jerrel Tucker & TCA Partners

Thursday, November 20th, 2014

We recently created a website for TCA Partners in Fresno California. They are a group of brilliant accountants who have extensive experience doing accounting in the healthcare industry. Jerrel Tucker is a partner with the firm and has been great to work with.

TCA Partners has been great to work with.  The challenge of developing a site that communicates their ability to strategically align your business and accounting goals was not insignificant.

Direct Mail Campaigns

Wednesday, March 27th, 2013

We’ve begun work on a few direct mail campaigns that we’ll be rolling out over the next few months.  We’re trying to creatively market to people we think will be interested in similar services.  Keep an eye out in the coming weeks for pictures, videos and links to the microsites that will go along with the campaigns.

Persistence Pays in Search Marketing

Wednesday, February 16th, 2011

I can’t tell you how many times I’ve seen a website go from obscurity in the search engine rankings up to the top for its targeted keywords after a consistent and persistent optimization approach.  We recently experienced a real struggle with a client’s website that we have been trying to get ranked for months.  We didn’t see any movement in the search engines, not even an indexing for most of the keywords.  We were baffled because the site was setup up very well from an onsite SEO perpective, had a registration far into the future, has been online for months and has a whole slew of great inbound links.  Just today, after running new reports, we found that all the hard work has just finally started to pay off—and all at once it seems.

I’ve seen this happen before in the past.  It’s not very common to go from zero to hero like this, and I don’t expect that this is permanent by any means (especially if we foolishly decided to quit link building, publishing new content, and hoping to retire off of this quick boon).  However, I’m really optimistic about the long term success of this site where just a month ago I thought there might not be any hope.

The moral of the story: persistence pays off.  Stick at it, keep building links, keep publishing content, keep innovating onsite and off and you’ll see results eventually.  Up next: conversion optimization.  Now that we’re getting traffic, we need to be sure we’re doing everything possible to monetize it.  Stay tuned.

Industry Forge Launches New Website for Perry Homes

Tuesday, September 8th, 2009

After working closely for a number of months with the wonderful people over at Perry Homes, located near Salt Lake City, Utah, we are excited to announce the launch of the new PerryHomesUtah.com website.  The new site features Perry Homes’ conveniently located communities and a gorgeous portfolio of gorgeous homes.  Please take a look here.

Microsoft Comes to Lehi

Thursday, June 18th, 2009

I just read an article in this morning’s paper about Microsoft opening an office at Thanksgiving Park in Lehi, Utah.  This is great news of course for Lehi and the area.  Of course, there are already other Microsoft locations in Utah, including an R&D shop in Draper and a sales office in Salt Lake City.  Microsoft seems to see the same potential here in Utah that I saw when opening a branch office here for a California based marketing firm a few years ago; that is—smart, hard-working talent at much better rates than many places in California.  Utah will continue to attract great companies (as has been done in the past) because of its very capable workforce.  Our friends at Silicon Slopes will be happy to continue covering the latest.  Now if we can just get Microsoft to notice our Utah web design firm down the street…

Introducing the New Industry Forge

Saturday, May 30th, 2009

Hello world!  We’re really excited to introduce you to our new website that showcases work from some of our recent clients, describes a bit about what we do, and gives current clients a place to login to see updates on work.

We hope you’ll take a look around at some of our latest work and perhaps browse our list of web development services.  Come back often to read the latest Laboratory Lingo straight from the Foundry—until then, enjoy!