We’ve begun work on a few direct mail campaigns that we’ll be rolling out over the next few months. We’re trying to creatively market to people we think will be interested in similar services. Keep an eye out in the coming weeks for pictures, videos and links to the microsites that will go along with the campaigns.
Around the Anvil (General)
I can’t tell you how many times I’ve seen a website go from obscurity in the search engine rankings up to the top for its targeted keywords after a consistent and persistent optimization approach. We recently experienced a real struggle with a client’s website that we have been trying to get ranked for months. We didn’t see any movement in the search engines, not even an indexing for most of the keywords. We were baffled because the site was setup up very well from an onsite SEO perpective, had a registration far into the future, has been online for months and has a whole slew of great inbound links. Just today, after running new reports, we found that all the hard work has just finally started to pay off—and all at once it seems.
I’ve seen this happen before in the past. It’s not very common to go from zero to hero like this, and I don’t expect that this is permanent by any means (especially if we foolishly decided to quit link building, publishing new content, and hoping to retire off of this quick boon). However, I’m really optimistic about the long term success of this site where just a month ago I thought there might not be any hope.
The moral of the story: persistence pays off. Stick at it, keep building links, keep publishing content, keep innovating onsite and off and you’ll see results eventually. Up next: conversion optimization. Now that we’re getting traffic, we need to be sure we’re doing everything possible to monetize it. Stay tuned.
After working closely for a number of months with the wonderful people over at Perry Homes, located near Salt Lake City, Utah, we are excited to announce the launch of the new PerryHomesUtah.com website. The new site features Perry Homes’ conveniently located communities and a gorgeous portfolio of gorgeous homes. Please take a look here.
I just read an article in this morning’s paper about Microsoft opening an office at Thanksgiving Park in Lehi, Utah. This is great news of course for Lehi and the area. Of course, there are already other Microsoft locations in Utah, including an R&D shop in Draper and a sales office in Salt Lake City. Microsoft seems to see the same potential here in Utah that I saw when opening a branch office here for a California based marketing firm a few years ago; that is—smart, hard-working talent at much better rates than many places in California. Utah will continue to attract great companies (as has been done in the past) because of its very capable workforce. Our friends at Silicon Slopes will be happy to continue covering the latest. Now if we can just get Microsoft to notice our Utah web design firm down the street…
Hello world! We’re really excited to introduce you to our new website that showcases work from some of our recent clients, describes a bit about what we do, and gives current clients a place to login to see updates on work.
We hope you’ll take a look around at some of our latest work and perhaps browse our list of web development services. Come back often to read the latest Laboratory Lingo straight from the Foundry—until then, enjoy!