Google Webmaster Tools & Top Search QueriesWritten by Peter on April 19th, 2010 at 10:04:58 am
I’ve spent some time today comparing Google Analytics data with the data now shown in Google Webmaster tools. I was intrigued after hearing about Google’s announcement on Friday and learning that they were now offering more data in the Webmaster tools, including top search queries complete with click through data. Today I learned that the data is not really accurate—yet.
I’m showing, in most cases, that my sites are getting many more actual click throughs (as shown in analytics and server logs) than Webmaster tools is even registering in impressions. For example, I’m showing 61 visits in analytics for a certain keyword that Webmaster tools shows as only getting 58 impressions. Time to wait for more data to come through.
It will certainly be nice once the data is more accurate. Makes me wonder if Google will eventually allow you to create goals in Analytics that let you incorporate impression and click through data for certain organic keywords and essentially add one more level of visualization for your data. That would be awesome! As they say in that Coke commercial, “scientists, I’m looking at you”!